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I am a USC Trojan studying communication and marketing and I love the color purple =]

Tuesday, September 27, 2011

Powerful PSA Banned for Absurd Reason!

I love checking my Twitter feed to see if any of my friends have posted links to awesome new commercials. This morning I was checking my Facebook and Twitter just like any other day and I saw one of my friends posted the following link: http://youtu.be/cdHb6I0kSiM

What’s more interested that seeing creative commercials on TV? …Finding out what commercials have been banned from TV!

The link my friend shared was to an Irish PSA for child abuse. I suggest you view the video before you read on…!




I think the reason the Advertising Standards Authority banned the commercial is absurd. They had received thirteen complaints regarding the unbalanced gender representation of the aggressor in the home.

Clearly they missed the message of the ad! The purpose of the ad was to raise awareness, increase conversation about child abuse and get people to support the group that is working towards ending child abuse! The commercial does not even focus on the aggressor. They are focusing on the message of the kid. The male abusing the kid is not even really shown in the video.

I think the child’s dialogue is brilliant and very creative. My favorite line is when he says “I'll fight for the rights of children…I can’t wait until I grow up." If this ad had aired it would have been a successful campaign (even though it is spreading like wildfire thanks to social media sites!). This is a great call-to-action for grown-ups. The kid wants to be a grown up to fight for children’s rights and grown-ups who watch the video should take responsibility and take action and support the Irish Society for the Preventition of Cruelty to Children Summer Campaign.

Friday, September 9, 2011

Movie Madness!

I came across this awesome blog and thought you might like it! It’s called THE MOVIE BLOG. This past summer I had the opportunity to intern for a major motion pictures studio and ever since then I knew I belonged in the entertainment industry. I love the fast paced work environment and the thrill of working with such creative people indescribable. I want to learn more about the entertainment industry, more specifically about motion pictures studios. This semester is going to be insanely awesome because I landed an internship with NBCUniversal and I look forward to sharing my internship experience with you!
Okay, so enough about me…back to THE MOVIE BLOG. This blog is, as they very eloquently described in their ABOUT section “…(are you ready for this?) a blog about movies.” I look forward to learning about different films. I’m most excited about how people rate movies and reading different discussions about upcoming films because it will help me get a feel about the “real comments real people are making” about movies. When I entered the site the first thing that caught my eye was the HOT POPCORN tab. This category is pretty funny/interesting because they post several lists of “TOP 10…” on different topics related to the industry. My favorite so far is the list titled TOP 10 MOVIES THAT MADE ME CRY (CHICKS VERSION). Being that I’m a marketing intern, reading different opinions about movies will help me get a sense of what people like and don’t like and when it comes to brainstorming with the team I will be updated with vital news about the industry. My goal is to impress my colleagues at NBCUniversal, blossom into a marketing guru and eventually land a full-time job!

Stay tuned for more movie awesomeness…

TTFN, Ta ta for now!