Powerful PSA Banned for Absurd Reason!

I love checking my Twitter feed to see if any of my friends have posted links to awesome new commercials. This morning I was checking my Facebook and Twitter just like any other day and I saw one of my friends posted the following link: http://youtu.be/cdHb6I0kSiM

What’s more interested that seeing creative commercials on TV? …Finding out what commercials have been banned from TV!

The link my friend shared was to an Irish PSA for child abuse. I suggest you view the video before you read on…!




I think the reason the Advertising Standards Authority banned the commercial is absurd. They had received thirteen complaints regarding the unbalanced gender representation of the aggressor in the home.

Clearly they missed the message of the ad! The purpose of the ad was to raise awareness, increase conversation about child abuse and get people to support the group that is working towards ending child abuse! The commercial does not even focus on the aggressor. They are focusing on the message of the kid. The male abusing the kid is not even really shown in the video.

I think the child’s dialogue is brilliant and very creative. My favorite line is when he says “I'll fight for the rights of children…I can’t wait until I grow up." If this ad had aired it would have been a successful campaign (even though it is spreading like wildfire thanks to social media sites!). This is a great call-to-action for grown-ups. The kid wants to be a grown up to fight for children’s rights and grown-ups who watch the video should take responsibility and take action and support the Irish Society for the Preventition of Cruelty to Children Summer Campaign.